You can follow five basic steps in focusing your message on social media for maximum effect: (1) Target your subject; (2) stick to subjects you know; (3) select the materials you will use; (4) let your message ripen in your mind; (5) organize your message.

Target your audience

Decide what you want your audience to do in response to your communication. If you’re making a lecture, do you want your audience laughing, crying or make them aware about a new product in town? You might want to do several of those things, but one objective should predominate. Otherwise your audience will be confused.

Remember that the subjects of communication are related to needs and wants and the satisfaction of needs and wants. If you don’t need or want anything, there’s no reason to communicate. Sometimes, communication itself is the principal need.

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