Do you want more increase in sales or you are just getting started in business online?

This will really help you; You need to recognize the set of people looking for you online so you can channel all your marketing force on them.

These are your target audience.

Your target audience are on Facebook, Instagram, Twitter, Snapchat, Linkedin and other platforms looking for your type of product and service.

First, you can find out your audience categories with analytics features on Facebook, Linkedin, Twitter, Instagram and other platforms.

For starters: Open a facebook business page and Instagram business page.

Secondly, you can also carry out short surveys or questionnaires with your customers. Find out their age bracket, income level, common qualities or values, location, and how they heard about you. This is a big time information that will really help you on what to post social media.

On a third note, you can reach these categories with Facebook ads and Instagram ads and get them to buy from you. Ensure you use captivating images and videos.

However, there is a way to do that intelligently so you don’t have people from the US or outside your city making an order.

I hope this helps.