Offers are wonderful sales tool, any business person can attest to that. When trying to increase sales and we have tried all we know, the next step is to start try making offers to attract potential customers or leads. Right?

The purpose of discounts or offers is to get people to buy and also a form of marketing for your business.
In the post, I spoke about marketing, I identified different forms of marketing which are:

Advertising
Referrals
Discounts and offers
Bonus
All are good forms and has their own application.
When making offers there are details you need to be mindful of and they are:
Let’s talk a little bit about making smart offers

You need to have on a specific purpose of the offers
1.Make Them Buy More.
2.Never let your offers be too straight forward.
3.Advertise your offers
4.Create a follow up.
Read the full article on
http://perfectacademy.org/2018/05/11/how-do-you-make-smart-discounts-offers-forsmes/

Making smart offers in small businesses, is more of an art and not a formula based procedure, by understanding this fact helps you to tripple your customer base. People like free stuffs, it is up to you as a business owner to make use of that.