The dynamism of the internet is taking a new turn. The changes are becoming so significant that they could throw up new challenges and influence behaviors and the way traditional ranking algorithm have functioned. A new referral traffic report from Shareaholic indicates that in 2017, search accounted for a larger share of website traffic than social network visits. This will be upsetting a trend which had been observed and remained consistent since 2014. It will be the first time since 2014 search will be generating a larger share of visits over social. This throws up some food for thought especially for people whose focus and traffic sources had been the social media channels which had dominantly been Facebook and Twitter.

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