Social media management is a business on its own, hence the manager can’t afford to mismanage the business, the success of the business is tied to the manager. Get a glimpse of the "DO's" and "DON’Ts” of social media marketing.

The 4 Golden DO's
1. Know your customers: Your social media pages should be tailored to your consumer base, not based on your own personal interests. Follow the 80/20 rule. 80 percent of your content (or more) should be relevant to THEM, while 20 percent or less can be specifically about your business, products or services.

2. Maximize Your Profile/Bio: Make sure all sections of your social media profiles are filled out accurately and completely. Contact address, Phone number Website, About Me, Mission, Location, Type of Business, etc.

3. Have a personality. Dull, boring posts lead to dull, boring results. You have to be excited about your company, your product and the services you can provide to your customers.

4. Create a content calendar and strategy: Creating a content calendar allows you to see how your social strategy will look on all channels on a monthly basis and maintain consistency.

When there are DO's it is expected to have DON’Ts.

1. Don't be spammy: If you are constantly posting the same information over and over or inundating your followers, you risk becoming a nuisance and could lose some of the followers you've worked so hard to attract.

2. Don’t ignore or delete negative comments: Every negative comment is an opportunity for you to turn it into a positive and demonstrate top-notch customer service. In today’s world, customers turn to social media for help first, instead of calling a customer service hotline.

3. Go Overboard with Automation: Automation is wonderful for certain tasks but can ultimately water down your brand messaging.

This might not be all you need for effective social media operation, but it’s enough to maintain a steady progress.
Thanks a bunch for reading!

The Business of Digital presence management for business can sometimes be overwhelming due to the need for consistency and continuous innovation to keep clients/ customers or attract new ones, this and many other reasons bring oabout the need for a specialized set of people that can manage digital presence of brands.

RES-Q Digital Limited is a full digital marketing agency agency that prides itself with being able to provide Targeted, well researched, Experiential and quality Solutions to grow your business. Our approach to digital solutions is simple - be disruptively creative. Our services includes but not restricted to; ORM, Social Media Management and Marketing, SEM and SEO, Strategy&Planning, Email Marketing, Display and Mobile Advertising. In time past we have worked with both local and international brands and still on retainer-ship with some. Shoot us an email info@res-qdigital.com for an Abridge audit of your digital efforts. You can also check our website www.res-qdigital.com