In the course of offering Digital Marketing services to individuals and Business owners, I have discovered 3 types of Business owners.

1. Ignorant about Social Media Marketing
Some Business Owners are completely ignorant about what Social Media Marketing is about. Their idea of Social Media marketing is about posting text and photos on Facebook, to them, “Facebook, Twitter, Instagram is free to use”. They are not aware of the paid advert services that enable business owners promote their products/services to a reasonable number of their target audience. They do not know and they are not open to learning. Ignorance is their greatest Enemy.

2. Limited Funds to Hire a Digital Marketer and Graphics artiste
Some Small Business owners know about Digital Marketing but do have the Funds to pay for the Services of a Digital Marketer, Graphics artiste, Video Editor etc
An active Social Media presence is rewarding in the Long term, the associated cost and efforts required to set up and commit to an effective social Media presence can be unbearable for many self-employed and small business owners.

3. Limited Knowledge about Digital Marketing
A few business owners know the usefulness of Social Media Marketing; they have little knowledge about it and handle Social Media adverts by themselves. Some of them complain of not getting results from monies committed to Social Media advert. This development is often due to lack of in-depth knowledge of how Social Media Marketing works.

Social Media Marketing is not meant to be a one-off effort. It should be a “way of life” and long term commitment that needs to be properly planned, executed and sustained over the lifetime of the business. Digital Marketing is serious Business.