Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / NewStats: 3,153,265 members, 7,818,902 topics. Date: Monday, 06 May 2024 at 07:41 AM |
Nairaland Forum / Nairaland / General / Career / Bank Job: Marketing And Communications Manager (247 Views)
I Finally Quit My Bank Job For Bolt Driving / Why I resigned my bank Job for bread-hawking -HND Holder / Should I Resign My Good Bank Job And Start A Business? (2) (3) (4)
(1) (Reply)
Bank Job: Marketing And Communications Manager by sinto4uonly1: 2:17pm On May 27, 2018 |
Knowledgepool Consulting Limited - Our client, a Microfinance Bank with international background requires career driven, honest and intelligent candidate to join its team as: Job Title: MARKETING AND COMMUNICATIONS MANAGER Location: Ibadan (Head Office) DUTIES AND/OR PRINCIPAL RESPONSIBILITIES STRATEGIC MARKETING • Define the marketing mix per segment and provide data & insight to support business development strategy • Development of the annual marketing plan • Propose and monitor the validated marketing budget • Define and manage the customer journey across each product segment and propose adjustment based on the customer experience • Development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with staff and clients. • To build unique selling propositions and differentiators for the products and provide support to boost sales of each of the product in the market CUSTOMER SERVICE • To deliver a customer experience that evokes a sense of ownership, acceptance and belonging for the target market • Prepare report and continuous indicators for measuring customer service delivery to EXCO & branches and follow-up on the action plan • Regular surveys, feedback sessions and events to measure levels of satisfaction or dissatisfaction of customers • Monitor client retention rates and organize regular customer engagements • Design, implement and monitoring of customer reward and loyalty schemes to sustain customer base and encourage referrals • Ensure high quality customer service standard for the network BRAND MANAGEMENT • Building and sustaining a reputable image for the brand within identified markets to gain favourable market share and gain customer trust & loyalty for the brand. • Maintaining a visible brand identity by ensuring uniformity for internal & external branches based on the • Group brand manual. Ensure that the brand is visible, positive and compliant on all material/support • Animate the brand ambassador campaign for the branch network ADVERTISING & COMMERCIAL COMMUNICATION • To develop messages and speeches which talk to each segment for each product and services • To create communication materials • To manage media planning and media buying for communication materials • Monitor & evaluate the impact of each media campaign • Below the line communication : Organize road shows, tradeshows and market storms to create awareness for products and services RESEARCH & STUDIES • To provide relevant industry related information that may guide the development and introduction of tailored and innovative products for target markets. • Market count, background research and zoning for network expansions • Mystery shopper activities to measure brand acceptance and collect feedback on brand perception and acceptance • Mystery shopper activities to monitor competition and stay up-to-date with trends to strategically position ourselves favorably within existing and new markets • Direct market analysis and research to identify trends and opportunities in the industry • Competitor watch and monitoring EVENTS & SPONSORSHIP • Organize and participate in social events that support each product/brand objective and will create an avenue for target market to connect emotionally with the Advans brand. • Organize & partner events that support bank's objectives for clients, products, services/brand all through the year • Organize internal events to sustain customer loyalty and brand love • Develop and participate in corporate social initiatives to provide support and development for host communities within the environment INTERNAL COMMUNICATION • To ensure all Staff are up-to-date on internal activities, events, awards or social initiatives • Maintaining Staff interaction and contribution through publication of news and motivational pieces on the intranet. • Direct the creation of internal communications, press releases and speeches compliant with brand standards for all internal & external communication by standard CORPORATE COMMUNICATON • To ensure all stakeholders (external publics) are provided up-to-date information on product, services and industry related updates. • To ensure website has up-to-date information on brand, product & services • Search engine optimisation SOCIAL PERFORMACE MONITORING • Monitoring and collate information for social performance monitoring • Provide reports and update to the SPM champion at the board QUALIFICATION AND REQUIREMENTS EDUCATION AND EXPERIENCE QUALIFICATION/EDUCATION: • University degree in Business, Marketing, Communications or Public Relations • Other Relevant Professional Qualifications WORK EXPERIENCE: 7+ years in professional B2B or B2C marketing and marketing communications experience with at least 3years in management position RENUMERATION Very Attractive Application Closing Date: Wednesday 30th May, 2018. How to Apply Interested and qualified candidates should send their CV's to: knowledgepoolconsuntinglimited@gmail.com and knowledgepoolconsultingltd@yahoo.com |
(1) (Reply)
Rebranding Your Work With Professional Translations / Apply For Hobark International Limited Recruitment 2018 / Any Information On Sales Microsoft Internship
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 12 |