Understanding the speed performance of your website is fundamental in assessing its usability. Website users as well as Google and other search engines love fast speed These statistics should be disturbing but it underscores the need for a good website speed:

A one-second delay in page load time leads to:

11% fewer page views
16% decrease in customer satisfaction
7% loss in conversions

Running page speed tests with tools like Google PageSpeed Insights or WebPageTest are always a good way to help gauge your website’s performance. While these metrics can be very helpful it is also important to interpret the data in perspective. While they can provide valuable information to help optimize websites, don’t forget about perceived performance and the user’s experience to be specific. Speed performance will vary with different websites just as the tools for implementing faster loading pages are not exactly available for all applications.

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