An investment is an acquisition of an asset, whether physical or monetary, with the goal of generating income or appreciation. We believe that there are basic rules and theories that a person must be aware of before deciding to commence his investment journey regardless of the industry he intends on investing in. However, it is in your best interest that we disclaim that these are simply predictions based on past occurrences and are not, and should not be taken as a 100% guarantee.

If you are a new investor or plan on entering the market in the near future, here is a list of popular misconceptions investors have prior to their involvement, aligned with their corresponding realities:

Expectation: It is hard to get started
Reality: We know that if you've never invested money before, it can seem intimidating and you probably do not know where to begin. But the reality is that it's never been easier to get started with investing, mostly because we now have expert financial institutions with better investment plans you could trust. To get started with your investment plans, visit here.

Expectation: I only need to invest when I am older and have large amounts of wealth and disposable income
Reality: The saying “there’s no time like the present” has never applied more in this scenario better than this. You do not need to wait until you are a certain age before you start investing. According to Warren Buffet, his first investment was at the age of eleven. The most important thing is finding the right financial institution with the adequate expertise needed to invest whatever you have no matter how little it may seem to you.
Depending on which point in life you are at, choose an investment that suits your needs.

Expectation: I need an investment consultant, and they are expensive.
Reality: While a professional investor has the knowledge about the stock market, you don’t need to pay for consulting a professional investor anymore. There is no guarantee in the investment market sometimes, so it is possible, with a high chance that a financial advisor can recommend a stock that can lead you to lose money. According to S&P Global, 87.5% of active funds run by money managers have underperformed the market.

You’ll also find it in interesting to note that financial institutions like Page Financials, offer investment plans that allow you to earn up to 20% more on your investment, without extra charges for their consultancy services.

Expectation: Emotional investing is just important because when you feel it in your gut, it’s a good investment
Reality: One of the worst times to make an investment decision is when your emotions have been affected by something in the media or your personal life. When people invest based on events such as elections, divorces, deaths, recessions or other emotionally stimulating activities, it usually turns out to cost them a lot of money. This is why having an unbiased third party, who is not subject to the same emotional persuasions, can be of great value.


Expectation: I only want to invest only in well-known brands that I am familiar with as that would ensure maximum returns
Reality: There is a frequent misconception that the dividend returns of a company are directly related to the popularity of the company, such that a potential investor will only be interested depending on their popularity ranking,
While there are advantages of investing in your favorite brands, limiting your investment portfolio in this way can put you at great detriment as they are mainly volatile shares, making you susceptible to sudden, unexpected changes in the economy. Instead, be open to considering brands that may not yet be household names, but have a sound foundation and a well-defined business case.

At best, the misconceptions above could cause investors to miss out on future gains in their portfolios. But at worst, such as in the case of collectively being too heavily invested in government securities, these misconceptions could end up causing losses in their portfolios.