If you claim to be a digital marketing expert and desire to get your product, services or web pages on the first page of search engines, it is important that you embrace the mastery of SEO Copywriting.
But more importantly, it is valid to state categorically that in the Digital marketing industry, what works a decade ago will not totally get you the expected result in 2018.
This is due to the dynamic nature of the information technology world which is consistently driven by innovation.
Therefore, before I launch deep into SEO Copywriting best practices that work in 2018, it is important for me to expose you [in case you are a newbie] to what SEO is all about.
What is SEO?
SEO is an acronym used for ‘’Search Engine Optimization’’.
SEO is a digital marketing area that focuses on the process of getting a web page ranked for an increased visibility on the web search engine anytime a searcher submits a text search, image search or a video search otherwise called ‘’Query’’.
Most importantly, the organic results displayed to the searcher on the first page of a web search engine are presumed to be the best results arranged often arranged in a descending order of importance or relevance.
What is SEO Copywriting?
SEO Copywriting is the technical process through which you can create a webpage content on your website to give it a chance of ranking high on web search engines and get organic free traffic to your website.
Central to this definition is to tell you that there are other ways you might be willing to consider if you desire to get your webpage on the front page of search engines.
This can also be through the paid approach otherwise known as Search Engine Marketing-an example is the popular Google AdWords.
Funnily, many webmasters still adopt some archaic methods of SEO Copywriting which includes stuffing of keywords [this is the process of repeating the focus keyword of a page severally in the texts]. This approach no longer works!
For the White SEO experts, SEO Copywriting is central to everything that makes them avoid the Black-Hat approach; which often comes in paying advertising agencies to build link farms for their web pages.
#1 Install Yoast SEO Plugin On WordPress
Yoast SEO is a free SEO plugin on WordPress, often used by publishers to ensure the text content meets some basic SEO standards before the webpage(s) gets created or published for indexing by a crawler.
To install the Yoast SEO Plugin on WordPress, follow these quick steps;
• Login to your WordPress Dashboard.
• Locate ‘Plugins’ on the Left-hand side of your WordPress Dashboard.
• Click on ‘Add New’ option.
• Go to the ‘Installed Plugins’ option and ‘Activate’ Yoast SEO Plugin.


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