Seofingers:
It is a fact that many bloggers don’t fully understand how Google AdSense works which explains why many webmasters got frustrated to quit blogging due to the insignificance of their Google AdSense earnings.

In case you are at the crossroad, it is important that you carefully digest this comprehensive guide on how you can begin to generate a much higher ROI on your blogging efforts using Google AdSense.

Now, as we hack into the secrets of high AdSense earners in this post, you will understand how to monetize your blog with Google AdSense and what Google expects from all Webmasters interested in earning big through the Google AdSense Program.

What is Google AdSense?

Google AdSense is a website monetization program designed by Google to help webmasters or publishers earn money from Ads placed on their website anytime a web visitor makes an impression or clicks on the displayed adverts.

Currently, over 14.3 million websites use AdSense to earn money from their websites while many webmasters also join affiliate programs like Amazon, Clickbank, Clickfunnels to maximize the earnings from their blogs.

Google AdSense uses web cookies or internet cookies to determine which Ad pops-up on your web pages while web users navigate through your blog.

How Does Google AdSense Work?

Google AdSense program operates on a CPC (cost-per-click) advertising model which allows publishers to insert an HTML code provided by Google into their sites and have ads appear that are directly targeted or relevant to the site content.

After installing the ad code in your site, the Ad bots will crawl your site to see what all your pages are about. They then check their inventory of ads and put related ads next to each of your articles.

For example; if you create contents for an automobile niche, the possible Ads that are expected to be on display is likely to be related to Autos, Spare parts, Car Deals [Import/Exports] to mention a few.

This is quite logical as someone reading an article on Automobiles is much more likely to buy auto tools or spare parts than someone who is reading an article on maternal care.

Moreover, this is the reason why a major factor that determines how much you will earn with AdSense is to create contents for Ads with high Cost-Per-Click value.

This I will explain in more details as you read further, but before we get into that, it is important you understand the terminologies often displayed on the Google AdSense dashboard.

Definition of Terminologies Used in Google AdSense.

For the sake of new members of the AdSense program, it is important you understand different terminologies that better explain what this web monetization program is all about.

It is equally important for me to state that your in-depth understanding of how these terminologies or AdSense metrics work, will greatly help you in maximizing your Google AdSense earnings henceforth.

Page Views:

This metric shows the number of visitors that have viewed through a webpage. Alternatively, it can also be explained as the traffic your web contents have gotten over a specified period.

The source from which you drive traffic to your website is VERY important as it determines the optimal values of other metrics like Page RPM.

Page RPM:

RPM is an acronym for Revenue Per Mile or better explained as the Google AdSense money earned by a blogger by a thousand impressions.

However, there are critical factors that influence the value of AdSense RPM metrics, these include; your blog niche, the quality of website content, traffic source, and the number of advertisers vying for the AdWords.

Usually, RPM is calculated by dividing your Ads estimated earnings by the number of page views gotten over a specified period, then multiplying by 1000. [Earnings/Page Views*1,000].

For example, if you earned an estimated $0.50 from 100-page views, then your page RPM would equal ($0.50/100) * 1000, or $5.00.

Impressions:

Literarily, when a web visitor checks into your webpage where Google Ad banners of different sizes are displayed, and at least one ad out of the total ads on your website loads to the user's device-then the specific ad units displayed are counted is counted as an Ad impression.

This is the reason why you need to occasionally perform a background check on the Ads performance that is being displayed on your website for you to optimally get the revenue your niche deserves.

Clicks:

This metric represents the total clicks carried out by a unique visitor on the Ads displayed on your website.

Unfortunately, many ignorant or greedy webmasters have been banned from monetizing their blogs through the Google AdSense program by self-clicking on these Ads or using an Ad auto-click software.

As we continue, you will also understand other factors that could get your AdSense account banned by Google.

Cost-Per-Click:

Cost-Per-Click (CPC) is an important factor that GREATLY determines how much you will earn as a publisher on the Google AdSense program.

The CPC is very significant because it is the amount Advertisers have decided to pay on every click that one-click that occurs on their Ad banners.

Therefore, Cost-Per-Click is the revenue you earn each time a unique web visitor clicks on their ads as displayed on your website.

Page Click-Through-Rates:

Click-through rate (CTR) is the ratio of webpage visitors that click on an advert link or ad banner displayed on your webpage(s).

Clickthrough rate (CTR) can also be used to gauge how well your keywords and ads are performing.

The CTR which is expressed in percentage is calculated using this formula: [Clicks/Impressions].

Taking a cue from the CTR formula above, you will see that ‘Clicks’ and ‘Impressions’ metrics are very crucial in the actual value of your AdSense CTR.

How Can You Register for Google AdSense Program?

• To join or create your Google AdSense account, you need an active Gmail account or create a new one if need be.
• You need a hosted website with original contents related to your blog niche and one that meets AdSense policy guidelines.

To create your AdSense account, follow these steps:
1. Visit https://www.google.com/adsense/start.
2. Click on the ‘Sign-Up Now’ green box.
3. Select a Gmail Account you desire to use in signing up for AdSense.
4. Enter the URL of your website or any site that you want to show ads on.
5. Choose whether you'd like AdSense to send you customized help and performance suggestions.
6. Select your country or territory.
7. Review and accept the AdSense Terms and Conditions.
8. Click Create account.

You're now signed in to your new AdSense account.

After signing up, you will be issued a unique AdSense publisher ID which you are expected to insert into your website header theme.php.

The insertion of this AdSense HTML code authorizes Google to track or monitor the contents on your website to certify if it meets the AdSense guidelines and if your AdSense request deserves to be granted or disapproved.

Usually, the approval should not take more than 2weeks maximum. But in peculiar cases whereby it exceeds this timeframe, you can send a mail to Google AdSense contact or help.

How to insert Google AdSense on your WordPress Website.

As earlier stated, to participate in the Google AdSense program, you need to own a website.

This is important because the Google AdSense HTML code issued on your AdSense account will need to be inserted into the HTML file of your website.

For the sake of newbies, let’s quickly run through how to insert the AdSense code snippet into the theme header so that Google Ads can begin to display in different Ad banner sizes across the pages of your site.

1. Copy the AdSense HTML code snippet from your AdSense account.
2. Login to your WordPress Dashboard.
3. Go to Appearance to select the ‘Editor’ option.
4. Click on the ‘Theme Header’ section [Right-side]
5. Find the ‘Head’ tag section.
6. Paste the AdSense code.
7. Click on ‘Update file’.

Usually, your Ad units or banners should start displaying in a short while if you correctly follow the steps highlighted above.

At this moment, I will share with you what you need to do to maximize your Google AdSense earnings as determined by the terminologies we discussed earlier.

How to Increase Your AdSense Revenue.

To increase your Google AdSense earnings, you MUST ensure you follow through this quick Google AdSense Guide which I guarantee will add more flow to your earnings.

#1. Choose a profitable Blogging Niche.

This is the foundation a publisher must solidify if you are really interested in earning well as a Google AdSense partner.
Thank very much for your efforts in bringing this information to us, how much are you giving it out? If it not free

The reason why you need to carefully choose your niche is that the Cost-per-Click [CPC]; which is the amount Advertisers are willing to pay largely depends on the niche you create contents for.

This is the reason why you need to perform a keyword research using Keyword tools like the Google AdWords or Keywords Everywhere.

These tools will provide you with the prevailing CPC metrics for each keyword as related to different niches you are considering.

Ensure you choose a niche that shows high Cost-per-click values over time.

Some of these niches include; Digital Marketing, Health, Food, Nutrition, Dating/Romance and Vegetation [amongst others].

Of course, in choosing a blogging niche, you’ve got to have some knowledge and deep interest in such field or niche.

So, don’t get greedy in choosing a blog niche where you don’t have much know-how about so that you will not find yourself running out of content ideas before kick-starting your blog.

#2. Get Pageviews from Good Source.

This is a very important point you must take note of if you are serious about getting increased earnings on your AdSense account.

The reality is that the CPC varies from one country to another and greatly depends on how much advertisers are willing to pay Google for every click that gets on their ad units.

For example, the CPC bid presented by an XYZ automobile company for a keyword in the United States will be different from the CPC bid of that same keyword offered by ABC automobile company in Nigeria.

XYZ Autos could offer $3.64 CPC on their Ads while ABC Autos bid $1.40.

The implication of this is that for you to earn $18.2, you will need 5clicks from the United States if you are a publisher based in Nigeria.

On the other hand, if your traffic is solely from Nigeria, you will need 13 clicks to earn $18.2 for the same keyword.

So, you’ve got to be strategic about the source of your traffic and that is why I always recommend you optimize your contents for the search engine using SEO.

The reason is that driving traffic using social media channels like Facebook, Twitter and Instagram will at best get your contents in front of few audiences based outside your present location.

Unlike traffic from the search engine that is mostly driven by searchers intent to buy.

This is the fact you need to consider incorporating into your content marketing strategy if you want to earn big as a Google AdSense publisher.
#3. Reduce your Page Bounce-Rate.

The Bounce-rate is the percentage of unique visitors to your website who navigate away from the site after viewing only one page.
• This usually occurs due to the following reasons;
• Thin or Unhelpful Content.
• Slow speed or load time website.
• Poorly designed website with unclear navigation.

As displayed on your Google AdSense dashboard page, a rising bounce-rate on your Google Analytics is a sure sign that your homepage is boring or frustrating to visitors.

You can put this issue to bed by creating helpful contents, checking your website response time using speed check tools like Google Pagespeed Insight or Pingdom.

In addition to this, ensure that there are nor re-directs on your website as this often frustrate visitors while also get you navigation clear for new visitors.

#4. Create helpful contents and optimize for high CPC Keyword

The most fatal mistake you can make as a publisher is for your content to lack originality.

That will not only affect your earnings, it will get you a Google AdSense Ban with a blacklisted domain.

So, you need to learn some SEO copywriting to know how you can write for search engines.

Usually, before you create contents for your blog, performing a keyword research will offer you insights into searchers intents, so avoid creating contents you think should interest readers.

It could be a great content but might not really get you traffic because searchers are not looking out for keywords related to what you have published.

#5. Link your contents to other helpful contents

Link-building helps to give your content a good user experience and provide more options for readers to get more insights into their queries.

Therefore, you need to link your contents to other pages on your website. This point is in line with Google AdSense best practices.

It also helps keep visitors engaged on your blog which by consequence lowers your page bounce-rate or time the average time spent on your website.

#6. Place Ads strategically on your website.

It is a common knowledge that the leaderboard ads which pops-up before each page on your website generate the highest CPC.

Therefore, it’s very important you place ads on the leaderboards or better still opt for Auto Ads placer which authorizes Google to put Ad banners across your webpages where it will deliver an optimal performance for clicks and impressions.

#7. Block non-performing or low CPC ads

Lastly, you need to check the performance of each Ad which displays on your website using your Google AdSense account.

You can block non-performing Ads with low CPC while ensuring that all displayed Ads are ones with high tendency to deliver a better AdSense earning.

Final Note

To become a high earner through Google AdSense, you need to stay updated with Google AdSense policy review and updates.

Read tutorials and get involved in Google AdSense Forum where webmasters and publishers share more about their AdSense tricks and hacks.

You will also discover how you can receive your AdSense payment using PayPal or Payoneer after you reach the first payment threshold which is $100 [for US AdSense account users].

If you do everything right with Google AdSense without flaunting the guidelines as contained in the Google AdSense program policy guidelines, you have no reason not to get your AdSense payment at the due date.

You can leave your comment below as I am open to answering all your questions.


Source: www.seofingers.com/increase-google-adsense-earnings



@lalastica