The success of the big iconic brands that lead their respective industries has further reinforced the long-aged fact that building a lasting brand involves more than designing or redesigning a company logo. The success of some other select few who are yet to get to the Forbes list also shows that everyone of us – small and medium scale businesses can actualise that enclave of a built to last brands.

Below, I share (an ellaborate) checklist ingredients of building a brand.

Exclusively, your brand is not a logo, not a colour or your products/services. Your brand is more than that. It’s a culmination of the entire feeling or perception people. It becomes paramount to build your brand bearing in mind, the what the people want. What are their values and what experiences do they want to go home with? Build your brand around their expectation, instead of just your logo or colour.

Remember it’s customers first. If the claims you make about your business and its offer don’t tally with customer experience, they will go elsewhere. I once shared how a post here on retaining your existing customers by ensuring they don’t have a second experience comparable to that of your brand. Your brand needs to deliver on what it promises, and even more, that’s the only way to make them blind to your competition.

Visit elinae.com/build-your-brand/ for the full post.