The rising need for sound equipment in Nigeria has caught the attention of top brands towards African market which has variably made Nigeria the leading market in Africa for sound equipment.
With the rise for sound equipment, top brands do not only become rivals of themselves but also with importers seeking cheaper production in a foreign land which does not equal quality as compared with top brands in the country.

These fake products are easily swarmed across the country with the label of imitation and infringement
on top brands making it easy to sell out, following little or no monitoring of imported products the importers tend to enjoy unlimited selling benefits at the expense of consumers who are denied the benefit
of getting quality products after paying prices worthy of original products from top brands, though, there are customers with low purchasing power which tend to embrace the inferiority that floods the Nigeria market. Wharfedale Nigeria, an extension coming from Wharfedale UK has begun a formidable market entry into the Nigeria market with a spread location across the country as well as covering the demands of other west Africa counterparts.
Wharfedale pro products have been a top-flight sound equipment since 1932, having earned its mark on standard and quality with a huge dominance in Europe, Asia, and America. The African market remains untapped, and Nigeria being the prime.

The division is known as Wharfedale Nigeria - Irukka Music Mall, is become the most significant sound equipment offline and online store in the country with the sole purpose to serve the increasing demand for quality sound equipment in the country.
Wharfedale Nigeria - Irukka Music Mall has become a known name in religious houses (church music equipment), amongst DJay's (DJ sound equipment), Public speaking arenas (public address system), sound engineers (Audio sound equipment), lounges, Hotels, Recording studios, Nightclubs, schools, Halls, and large shopping malls. with it's most extensive retail network across the country.
https://irukka.com
After the sound equipment, comes the musical equipment, Wharfedale Nigeria - Irukka Music Mall growing influence has become a stop shop on its online and offline store, with its increase in returning customers and a high margin rise on new customers due to its ability to provide high demand products from sound equipment to musical equipment, for big arenas to square spaces. Though dealing with the menace of fake imported items is still a significant challenge Wharfedale Nigeria - Irukka Music Mall face with while reaching its desired consumers.

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