I’m a Nigerian and I will tell you how it is, believe it or not it is easier to make sales when customers are calling you, than when you are call them. Cold calling is hard because you are interrupting them, they might be in the mood of sleeping, or in the middle of an important discussion etc. But the fact is that 75 percent of all sales calls will end in a No………
But when a customer is calling you they are in the state of mind of buying, and they are interrupting you, don’t you like to be interrupted by a critical prospect with a large purchasing power?

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