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In Search Of The Hottest Nigerian Bank For 22-40 Year Olds by UE: 3:13pm On Aug 11, 2010 |
I am doing a project work in one of the aspects of branding and its focus is on Nigerian banks with a particular reference to one Nigerian Bank. So, I’m appealing to "Nairalanders" to please take a few minutes to respond to these questions (if you can’t answer all, you can answer the ones you can). It will help in determining the hottest Nigerian Bank. Age Group: 22-40 Thanks Age: Educational Qualification: Address: Profession: Sex: 1) Mention any three banks you know in Nigeria? 2) Do you have a bank account? a. Yes b. No 3) If yes to question 2) how many accounts do you have? b. Are they current, savings or corporate accounts 4) Please list the banks 5) What prompted the choice of these accounts: a. Accessibility b. Products and Services c. Salary / Business Purposes d. Advertising e. Public Perception f. Referrals / Word of Mouth g. Minimal Account Opening Requirements h. Promotion i. Others 6) Which of the accounts do you use the most and 7) Why are they the ones you use the most? Which bank’s identity do you admire the most? 9) Why? 10) Which of the bank’s adverts do you remember? 11) What did the advert mean to you? 12) Did the advert influence you to open an account with the bank? 13) Do you know GT bank 14) If yes to question (, can you describe the bank’s logo 15) What do you think of the GTbank’s logo 16) What is GTBank’s payoffline? 17) What comes to your mind when GTbank is mentioned? 18) Have you had any dealings with GT Bank 19) If yes to question 12 what was the experience like based on the following attributes: Attributes Excellent Very Good Good Fair Poor Service Turnaround time Bank Environment Customer Service Advertising Convenience (Toilet) Location Sales Promotions 20) What do you like about the brand GTBank? 21) What do you dislike about the GT Bank brand? 22) If you had a reason to open another account would you consider GT Bank? 23) Why? |
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