As each day goes by, you realize that traditional marketing becomes less and less effective. Unlike in the past, sales are dwindling. You need a viable solution.

Hence, you begin to shift your focus from traditional marketing to inbound internet marketing. Thinking it’s going to be a smooth run, you realize your content marketing cannot succeed without proper keyword research and optimization for search engines, and that’s why you’re here.

In this article, you’ll learn about 3 free keyword research tools that contribute to the efficiency and effectiveness of your total content marketing efforts.

WHAT IS CONTENT MARKETING?
Simply put, content marketing is story-telling. The Content Marketing Institute defines it as:

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

According to HubSpot’s State of Inbound Marketing study:

Increasing the amount of content you put out leads to greater customer acquisition: 82% of those who publish a blog post every day acquired at least one customer, as opposed to 57% who only post once a month (Source: SingleGrain)

However, if you refuse to infuse your contents with particular keywords your target audiences are searching for, your content marketing efforts will be in vain.

In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers and bloggers don’t spend enough time optimizing keywords. This is ironic since optimizing keywords is the most important aspect of Search Engine Optimization and Pay Per Click. If you don’t choose and use keywords your customers are searching for, you won’t get found. That means no traffic, no sales, no money (Source: Wordstream)

Therefore, to rank high on search engines and be more visible, optimizing your contents for search engines is a must. Now, let’s look at the tools for SEO keyword research that makes your content marketing efforts more productive and relevant:

Google Trends
Google trends is an online search engine that provides you with data on how frequently a keyword is searched on Google’s search engine.

This tool is great for comparing keywords and acquiring geographical and demo-graphical information about your target audience.

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