Ever been confused on what products or service to push with so much information out there?

Seriously it can be "tayarin"...

Don't worry in a few minutes you will overthink no more.

Back to the question, the best products sell more life.

Status. Money. Adventure. Happiness.

At the end of the day, more life is what we want.

So how can we sell more life?

Simple.

Look at the other things your product sells.

For example, I have a client that sells skincare products.

When I create content I don't just sell having a flawless, light or spotless skin.

I sell happiness, confidence, envy among other girls, getting more attention from more men.

Forget about products and services totally.

Who cares.

Don't get caught in the latest trendy product, or moving item.

Any product or service can sell.

All you need to think about is how you can sell more life.

Stop and think about this.

Does anyone pay for their DSTV subscription to make DSTV happy?

CAPITAL NO.

We pay because we want relaxation, fun, social setting for guests and more.

Does Cocacola sell sugared water?

No, they sell happiness.

What about Apple... Are they selling just a phone for making calls or laptop to save files in?

No.

They sell Status. From their packaging alone, you will believe them.

Or is Shoprite selling products or food stuffs?

No.

They are selling a place to take pictures, hangout with friends, relaxation, prestige, even a dating spot.

So next time you want to create that advert, content, product post or get into a new business think about this.

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