Almost all of our daily endeavours revolve around technological advancement and we are motivated by it. Hence, as a small business owner, it is important to ensure that your marketing strategy evolve with current marketing trends. Thus, the need for a small business to engage in digital marketing.

Small businesses play a crucial role in the development of the economy - their contributions in the areas of production, job creation, contribution to exports etc. is critical to the development of the sub-sector of the economy.

However, promoting a small business can prove to be a daunting task. Especially when there is shortage of funds and/or ideas on how to go about it. The challenge, most times, is not having the required budget to compete with bigger brands in the same sector.

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