Google Analytics is a website analytics service provided by search giant Google.

Google Analytics tracks and reports website traffic for people who register their websites in it.

While there are many other good analytics platforms in the market, Google Analytics is widely seen as the most accurate.

If you use WordPress CMS, a plugin called Monster Insights will actually enable you to see important parts of your web stats as provided by Google Analytics in your WordPress dashboard.

As a webmaster, viewing Google Analytics will show you the topics your audience live best, the countries your audience come from (you might be surprised you have a sizeable international audience that regularly consume your content. Perhaps you should consider deeper penetration by delivering content to them in their native language?)

So, if you are a webmaster, Google Analytics is a must-have companion.

Source: http://www.igbodefender.com/2019/04/14/what-is-google-analytics/#more-1507

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