Still wondering how your website will perform on search engines in 2019? Want to stay on top of the SEO trends that could make or break your website this year?

As 2019-Q2 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect your business online.

Staying on top of SEO trends will give you an edge over your competitors in the market. That’s why we’ve compiled this list of SEO trends that will be crucial as the year goes by.

Let’s get started!

1. Optimize For Voice Search
The 1st on our SEO Trends for 2019 is Voice Search. Research suggests that by 2020, voice search will account for close to 50% of the total number of searches. In line with these statistics, it will definitely surprise you to know that about 40% of adults are already using voice search over normal keyed-in searches.

2. HTTPs will still call the shots
The concern for web security has gained a lot of attention since Google started labeling non-HTTPS sites as ‘Not Secure’ from July 2018.

This year, the need for an SSL certificate (HTTPS) will remain the same for every website in order to enjoy credibility, high-level security as well as better rankings.


3. User Experience (UX) will still dominate
Your business website can be the initial sales touchpoint you have with a prospect, and the first impression they get of your company. If what they see is outdated and unattractive, it can negatively influence their overall opinion of your brand.

According to Statista, 83% of users say they want seamless user experience in all their devices.

4. Video getting more popular
Statistics suggest that videos have the power to increase user engagement by a stunning 80% when compared to simple text or audio clips.

People engage more with visual contents than text content. This practice is expected to continue as the year goes on.

5. Mobile-first indexing
With mobile devices hogging online searches, businesses will thrive for higher ranking on mobile searches

Almost half of all internet traffic is from mobile devices. And that figure is only rising. That being said, Google has decided to shift its algorithm towards mobile-first indexing.

Google is expected to measure the optimization of your blog/site on mobiles. It will check the extent to which your web content meets the mobile display standards.

6. Artificial intelligence
AI technology has massive revolutionary potentials. It’s little wonder businesses are actively looking for ways to integrate it into their business.

Through Machine Learning, digital marketers and SEO specialists can automate a number of SEO tasks like reporting and data analysis.

Thus Machine Learning will be able to improve the abilities of SEO so that it can yield efficient and quick responses to online searches.

7. Blockchain for SEO
Blockchain technology has uses in making the Internet more secure, which is why it’s been trending lately.

Webmasters are looking for ways to integrate it into their sites and potentially profit from it. It is expected that blockchain can also be used in SEO for things like validating backlinks.

8. Content is still King
When one says that ‘Content is King’, it is not about pasting lengthy blog posts on your web pages. It is all about showing up relevant and engaging information that satisfies the intent of the user.

In reality, size doesn’t matter. Or rather, you can’t expect users to be satisfied with size alone, but pushing engaging and quality contents will keep your website on the Google 1st page.

9. Target Featured Snippets
Google has been killing it by coming up with smart ways to display search engine results.

Google has decided that it doesn’t make sense for every website to be displayed exactly the same. They have also made it so common searches find quick answers easily and in a concise form.

10. Local SEO
While this isn’t one of the newest SEO trends, the rising shift towards a mobile majority market will make local SEO exceptionally prevalent. Especially for businesses, being on the first page of a SERP, being in Google’s Local Pack, or being in geo-targeted ads will be vital for appreciable traffic.

Final thoughts
The above-described 10 SEO trends if not followed is going to make or break your business.

In order to follow the trend, you need to have a well-planned SEO strategy so as to be in line with these upcoming trends. Such a strategy will enable SEO specialists to provide better search results to users.


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