The Kannywood film industry on Saturday May 18th announced the launch of a new video streaming service and online application; Northflix to industry stakeholders at a launch event in Kano state.

Northflix is a video streaming application created for and by the Hausa film industry. It provides a direct-to-consumer approach in delivering quality film content to movie lovers across Nigeria and the diaspora, thereby increasing reach and value for the blossoming film industry. The creation of Northflix will also help to stem the tide of piracy currently plaguing the industry, providing a more profitable business model to movie producers.

When asked about the experience and challenges faced in getting Northflix off the ground, Jamilah Abdulsalam, Co-Founder of Northflix said, “securing funding for the promotion of the arts in Nigeria is generally no small feat, thankfully we found a Venture Capital partner in the Norrenberger Financial Group, who understands the vision and sees the inherent value in the Hausa film industry. Their funding was instrumental in us successfully getting this project off the ground.”

Speaking on the decision to fund the project, Tony Edeh, MD of the Norrenberger Financial Group said, “At Norrenberger, we are on a mission to highlight and unlock the various opportunities for wealth creation that exist in our economy. Entertainment industries across the globe are multi-billion dollar industries, and video streaming services like Netflix record profits in billions of dollars every year. The Hausa film industry is a grossly underserved market in the Nigerian movie industry and with the advent of Northflix, Kannywood can fully unlock its potential and begin to compete on a more global scale.”

Northflix, which also seeks to bring standardization to the Hausa film industry, will soon be released to the general public, giving movie lovers access to a robust library of movies and television programs, along with original programming produced by Northflix.

this is a welcome development, I like movies from the olden days, always update us with old movies and the new ones

Let me take a nap... great camera angle, anyway.