Introduction

When developing your online reputation management (ORM) game, you are going to have to dabble a bit in the art of search engine optimization (SEO). When you first start, you will likely not be that good. Lucky for you, we are going to provide you with a list of skills that you are going to need in order to become better. This is not an exhaustive list, but it is a list that you will find very helpful at the starting stages of SEO.

Analysis

Before you can really get started, you are going to have to develop your analytical skills. This will allow you to look at the who, what, why, when, where, and how. This may sound like an English lesson designed to tell a story, but it is not. It is relevant to what you are going to need to do though. It tells you the story of what the current picture of your reputation is. Knowing the above will allow you to develop a plan in order to not only increase your web presence in a positive way, but it will also allow you to manage your reputation.

Research

It seems funny that we present research as the second most important skill. You would think that you need to know how to research in order to analyze. While that is true, if you don’t know what to do with the research that you have, then you will ultimately be spinning your wheels. It is best to develop the analysis skill before you develop your research skill. The research will take a lot less time to perfect. Just simply sitting down at a computer and typing all the ways that you think people will be searching for you will soon become second nature. Whereas our analytical skills will need to be honed to figure out what to do with that information.

Humility

After you have been on the job for a few years, you will start to become complacent. Since you are doing the same thing day in and day out. Over a given amount of time, the rules change in the world of SEO. If someone suggests that you are doing it wrong, then you need to look into that. Don’t just say that you know better than them. They may know something that you don’t. Admit that you may not know everything.

Tenacity

Not everything that you do will be gold. Some things that are attempted will wind up being fruitless endeavors. The ability to power through and continue to try new things is something that you are going to need to learn how to do. There are a lot of low points in the world of SEO and they will lead you to the high points.

Conclusion

Online Reputation management is a vast world of interconnected skills that must be developed over time. The same can be said about the world of search engine optimization. Developing these skills should be your number one priority. The more skills that you have the more successful you will be.