THR is reporting that Jay-Z’s entertainment and sports representation company and the NFL are teaming up for events and social activism.

Per the outlet, NFL will use Jay-Z’s Roc Nation to consult on its entertainment presentations, including the Super Bowl halftime show, and also work with the rapper and entrepreneur’s company to “strengthen community through music and the NFL’s Inspire Change initiative.”

Here’s what THR said about Inspire Change:

Inspire Change was created by the league after an agreement with a coalition of players who demonstrated during the national anthem to protest social and racial injustice in this country. Those demonstrations were sparked by former San Francisco 49ers quarterback Colin Kaepernick kneeling during the national anthem in 2016. Get the full post here: https://www.umeh.ng/2019/08/14/nfl-teaming-with-jay-z-on-entertainment-and-social-activism/