Search Engine Optimization (SEO) is the process of optimizing your website so that a search engine like to show it as a top result for Searches of a contained keyword.

A well optimized website ranks high on the search results list. Site that frequently appear in high in list gets more visitors, these visitors can then be converted into customers.



So why should you bother about SEO



193% of online experiences begin with a search.
Most people including myself start with a search when looking for anything online. Even I know what I'm looking for Leveraging on people's behavior by optimizing your website so you can show up when a search is made.



2. 75% of people never scroll past the first page of any search engine

When was the last time you check page two or three of Google page when making a search? We hardly do that.

Optimizing your website on the first page gives you a visibility advantage over your competitors.



3. 81% of people performs online search before making any major online purchase.

Do you remember the last time you bought something online? What was the first thing you did? I bet you google the products to check out the price, quality, color, brands and so on. We all do

Getting your website up in search results increases the chances of getting the prospect to buy from you.



4. 70 - 80% of people ignore paid search results.

I am not against paid Ad but most people have the feeling that it is not genuine so they ignore them and scroll down to organic results.

Organic search results is as a result of hard work, this makes the prospect trust whatever you are presenting to them. They see it as advert because no one likes to be sold.

You need to make your website an attraction for searchers. It takes a combination of optimizing the pages you have, creating unique content and providing value to searchers.

It won’t happen overnight, It takes a lot of work and effort with high level of consistency.

Need help with SEO, reach out on kehindedawood@gmail.com