Manchester United are searching for a new shirt sponsor with Chevrolet highly unlikely to renew their deal while the club struggle on the field.

The American car manufacturer signed a staggering £410million agreement in 2012, when Sir Alex Ferguson was at the helm and United were consistently challenging for top honours.

The seven-year deal came into play in 2014.

In the time United have displayed the Chevrolet brand on their shirts, they have failed to win the Premier League title and come nowhere near lifting the Champions League.

Now, with the club two points above the relegation zone under struggling manager Ole Gunnar Solskjaer, the fallen giants look further than ever from challenging again at the highest level.

Industry sources say that bosses at General Motors (GM), of which Chevrolet is a division, have been thoroughly unimpressed with United’s performance over the duration of the deal, which expires at the end of next season.

However, there is also a belief that the deal was never going to be renewed.

One insider said: ‘It was doomed from the start. The feeling within was that Chevrolet had massively overpaid and it was never going to get done again.’

Indeed, the man who agreed the deal, global marketing chief Joel Ewanick, was axed less than 48 hours after it was announced.

At the time, it was reported that GM executives were furious when they learned their company would be paying substantially more than United’s last sponsor Aon. It was also claimed Ewanick failed to give his bosses full details of the agreement before signing off on it, although the man himself later described the deal as a ‘no-brainer’.

Figures seen by Sportsmail show the agreement with Chevrolet, which has brought in around £58.6m per season, dwarfs those the club had previously agreed.

Aon (2010-14) paid £19.6m a season, AIG (2006-10) £14.1m and Vodafone (2000-2006) £8m.

It is understood that United have already begun their search for a new sponsor and club insiders say they have had expressions of interest from a number of leading brands.

Despite their stuttering performances on the field, officials are confident in the strength of the brand and believe United’s red shirt remains attractive to potential partners, given their global following and the overall popularity of the Premier League.

United claimed recently that their following across the world had reached 1.1billion and executive vice chairman Ed Woodward has vowed that sponsorship revenue will be key to the size of their transfer fund.

A United spokesperson said: ‘Chevrolet is a fantastic partner. The sponsorship continues to achieve the brand and business objectives for both parties and we will continue to work to activate and maximise it.’

Source: http://www.sport.co.uk/news/manchester-united-suffer-financial-blow-as-chevrolet-swerve/572241/

Man Untd!!! How has the mighty fallen

Na wa oh.

this sounds like good news to me..long may their struggle continue

It's a pity, Man U of those days was a force to be reckoned with.

Innoson, please take advantage of this situation

V

Hmm okay o

CONGRATULATIONS to our own Alhaji mohammad Buhari (GCFR) as he continue on his next level achievement by adding an assistant first lady today

It's really pouring for Manure

Since they beat Chelsea they have been suffering ....the club needs back Mourinho .

Good

Let's keep Solksjaer to run us aground and keep playing trashford and Lingard etc

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To a Liverpool fan like me.. news like this is always orgasmic .....

No one want to associate with failure

Hehehehe, karma comes back around

When Fergie was there they often won controversially.
Referee United!

Failure is an orphan

They should give us (chelseafc) the deal since we true blues and we never give up, Even a transfer ban couldn't stop us, it only made us wax stronger now imagine man u was handed a transfer ban now see that Lexus down my sigg

Morinho don bury charm for Old traford


..

Chai man u in crisis ooo

Especially TAPINaldo

Ooh united is fallen

Should have kept Mourinho and traded Pogba. Now Man U is reaping what they sow this season. You do not sack a coach that know how to win . His style may be boring but he knows how to win.

Na wah oo

The Start to a Glorious Era.... GGMU forever..

Manchester United should better contact APC Nigeria.
They might be a potential sponsor. Lol.

united who do who na like dis

toxicbrain:
To a Liverpool fan like me.. news like this is always orgasmic .....

Its Liverpool time to dominate, YNWA

It was expected

Everytime I hear Manchester United, the name Buhari comes to my mind.

Both share alot in common