Christmas is a great moment of emotions for everyone. Watch the following video to see how the Polish brand Allegro arouses emotion in its target audience:

Offer free shipping.
Today, buyers expect delivery to be free. It does not matter if it's a little aftershave or a kitchen bench. Free shipping in less than 2 days is an incentive that many people expect in 2019. But you may need to adjust your prices to offset shipping costs.

Again, this price increase is often overlooked when the words "free shipping worldwide" are part of the message.

free shipping christmas marketing

Take a look at this article to see the calendar of deadlines for ordering your special Christmas packaging and shipping your orders.

With a good Christmas campaign, you will attract many last minute buyers a few days before Christmas. It is therefore important that you can offer free express delivery until the last possible date.

Apply Cross Selling on your online store
Consider grouping some of your complementary items. A click costs more and more money, as much as trying to increase the average basket as much as possible.

What is the advantage?

The advantage is that your client thinks he is doing a "business". Grouped products increase the perceived value of items. This effect multiplies when grouped items are refreshed. This improves your average basket and even your conversion rate.

To find the best products to group together, carefully examine your top selling products. Then identify some products that complement them. Your best selling is a set of knives? Group it with a sharpener.

Tip: Offer free shipping on bulk items, not independent items. This will add even more value to the pack the customer.

Do not forget the Christmas "after"
The period between Christmas and the return to work after New Year is also a good time for sales. This is the perfect time to continue distributing your products. It is a time when people are generally satiated, happy and relax with their family. For example, you can offer a flash sale like "Santa did not give me what I wanted" and dramatically reduce the price of the products you want to sell quickly.

It's a great way to eliminate some stagnant products and free up space for a new product line for the new year.

Work with a charity
As mentioned earlier, emotion plays a big role during Christmas. Charities often use this time for their donations. Last Christmas, the AppleGreen fuel company partnered with three charities and helped spread their messages:

Christmas Association

There are many ways to do something similar:

● Reversing a certain percentage of each sale to a specific association.

● For each product purchased, you will donate the same amount to a charity.

● Give clients the opportunity to donate to a charity during the payment process.

Also consider teaming up with a charity for an event like Halloween or Green Monday . Regardless of which option you use, a partnership with a charity is a great way to gain notoriety. You will also build your network and above all, do something good for the world!

Keep your most popular products in stock
This sounds pretty obvious, but you'd be surprised how many times a stock out occurs. The best-selling and most popular product on your shelves will flow quickly. But be sure to have enough stock! Your Christmas marketing campaign will end with the flow of your stock!

So, set your SMART goals well in advance and make sure you have the stock to do them.

Create a deadline for last purchases
Your late buyers will feel the rush if they did not order before December 20th. If you are based in Paris, your package will not be long in arriving at a customer in Lyon. But if you have a customer based in China, it will clearly take longer.

This is why it is important to specify the delivery deadlines in certain regions.

We have prepared an interesting marketing calendar, a chronology of deadlines to order your personalized packaging and be sure to get it for your Christmas campaign!