Phone brand to continue as soccer club’s global tablet and handset partner.

English soccer giants Manchester City have renewed their global partnership with phone brand Tecno Mobile.

The new deal was announced at a dedicated Tecno event in Delhi, India, and sees the brand continue as the Premier League club’s global tablet and handset partner, a category the company has held since 2016.

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The collaboration will see the delivery of fan-led digital content, including a soccer photography competition and matchday activation.

Damian Willoughby, senior vice president of partnerships at City Football Group (CFG), said: “Manchester City prides itself on partnering with ambitious, pioneering and creative organisations, so we are thrilled to be announcing the extension and expansion of our highly successful partnership with Tecno Mobile.

“During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fanbase, particularly in India and supported the impressive growth of the Tecno business and brand.”

Stephen Ha, Tecno Mobile India’s managing director, added: “The partnership with Manchester City football club, the Premier League champions, will help further boost our brand recognition and name value as a leading mobile device company around the world."

http://www.sportspromedia.com/news/manchester-city-tecno-mobile-sponsorship

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