Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that.

How to Improve Content Focus?
The question was asked about a poorly indexed Product Description Pages (PDP). The publisher asked if making the content more prominent would help.

“DO YOU THINK MOVING THE IMAGES DOWN AND THE RELEVANT TEXT UP WOULD HELP GOOGLE BETTER INTERPRET THE FOCUS OF EACH OF THESE PAGES?”



Somewhat surprisingly, John Mueller answered no, that’s not how to improve content focus.

Then he explained why:

“SO JUST SHIFTING THE LOCATION OF CONTENT WITHIN AN HTML PAGE I DON’T THINK THAT PLAYS A BIG ROLE AT ALL.”



Content Tip #1: Proper Use of Headings:
Headings are Not Keyword Wish Lists
A common misconception about headings (H1, H2, etc.) is that they are important as ranking factors. Because of that, a common error made by SEOs and publishers is to use headings as a place to add important keywords for which they want the page to rank for.

Essentially, SEOs in 2001 and even today READ MORE https://techevangelistseo.com/google-offers-2-tips-for-improving-web-content/