The unveiling of the new identity and logo of the Airtel Nigeria brand was in style as two events were held in both the Federal Capital Territory Abuja and the commercial nerve centre of the country, Lagos.
The event held in Lagos on the same Friday was at Ocean View, Victoria Island, on 19th November 2010. Tuface Idibia was unveiled as a new brand face of Airtel Nigeria. Tuface Idibia, alongside R.kelly and 3 other international stars did a theme song for Airtel. The theme song was shown on the wide screen; thereafter Tuface later came on stage to perform his own part of the song.

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