Do you know that there are over 25 billion businesses profile on Instagram? Do you that at least 80% of Instagram users follow a least one business? Well, my friend, that is enough reason to want to open an account on Instagram for that small business of yours. I know it's not everyone that understand Instagram because the platform feels like a place to share the best of pictures and probably an assembly of teenagers or vain people. But the truth is, Instagram is for everyone. Even Meat seller and Car wash is on Instagram so what is your excuse? Whatever your business is, you can be on Instagram and thrive except your target audience are people above 100 years.
Here are a few convincing reasons why You should consider opening a business account on Instagram;
it can help you increase your brand awareness. People are always searching for new product & service on IG, so why not?
you get a chance to sell to your customers in a friendly and relaxed manner. If you can tell relatable stories, people will follow you.
you get to interact and engage with your potential and existing customers. This is the best platform to take followers on your brand journey.
Now that I’ve given you reasons why your business should have an Instagram presence, let us go ahead to learn how to open and optimize your Instagram account.
Download the Instagram App on your Google Play Store or Apple Store
once the app is now on your phone, open the app and try to create an account for your business
Signup with an email that you want to be associated with your business
In the space for full name, input your Business Full name.
for your username, enter a unique name that you want customers to associate with your business. Ensure the name is simple, easy to spell and pronounce.
Don’t fret if your preferred username has been taken. Just try to tweak it a little but try not to add numbers
Now that you’re in, its time to choose a profile picture. It's always best to upload your logo or a popular picture that people can easily recognize
Now its time to edit your Profile so that new followers are not confused
Usually, the character limit for your Instagram Bio is 150 Character so ensure that the bio is direct. summarize who you are and why people should follow you.
Remember to specify your niche and service. (see image below)
If your business has a website, ensure that you include it in your bio for people to see.

Read more: https://kozdiaries./2020/02/21/instagram-guide-for-small-business-in-nigeria/