The fact that you can have clients anywhere, you get to work from home, make your own schedule etc... is an advantage but when everyone else is doing the same thing, the competition gets fierce.⁣⁣⁣
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So, how do you build your career as a competent Virtual Assistant?
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Branding
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Yes, Branding is what differentiates you⁣⁣⁣
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Building your Virtual Assistant Brand is very essential and its benefit can not be over emphasized.⁣⁣⁣
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The first thing to understand is what exactly a business brand is.
Essentially, a brand is how your audience and customers think of your business and what it represents to them.

How to build your brand as a virtual assistant

1. Define Your Brand

To define your brand, figure out what your mission is, what benefits you offer your audience, what features are important to your audience, what type of customers you want to attract, and what qualities you want your audience to associate with you when they think of you. Take the time to write a mission statement which includes what you do, who you do it for, why you do it, and how you do it.

2. Choose Colors, Fonts, and Images

What types of colors, fonts, and images are you going to use? You can’t just pick the colors that you favor because that might elicit feelings your audience dislikes, or evoke the wrong ideas for everyone involved. Make sure it all works together.

3. Create a Logo

It’s usually best to hire a professional to create a logo. A logo is a legal representation of your business and you do not want to use stock photos.
By hiring a professional that is trusted, they can take your mission statement, audience information, and other information to help you create just the right logo that invokes the feelings you want your audience to have.

4. Integrate Branding across Channels

Whether online or offline, your branding should stay the same. Whether it’s a tagline, the way you answer the phone, how you sign off on your email messages, or how your users use your website, social media, and more, make sure it all goes together and promotes the same message – regardless of where your audience finds you and engages with you.

5. Create Templates

Develop materials and templates to match your brand.

6. Be Consistent

One of the keys to all aspects of business – including branding your virtual assistant business – is consistency. Be consistent about your branding efforts across all online and offline channels. Whether you run a paid ad or produce free content, the branding is essential to ensure that you become a virtual asssitant that everyone would want to hire.

Want to learn how I have built my @virtualassistantsforyou company to become one of the go to agencies in Nigeria?
You can contact me on Instagram @thepauletteojobo
I would love to hear from you!