Google is making a necessary change to its Google Shopping platform by letting any business owner that sells products online can list their inventory for free. Basically, an e-commerce business owner would need to spend money for ad placement on Google Shopping.
But Google now says it will now let anyone who manages a website or handles a store on a marketplace platform list without paying. Google still plans to charge businesses for top placement as promoted product listings.

This update will help the sellers to integrate with the customers in a better way, as has been claimed by Google. The update will be visible in the US at first and then will expand globally as the year unfolds.

Existing users can add their full inventories in the event they were only paying to promote some items on the platform. New customers can now apply to place products for free through Google’s Merchant Center.

As part of the update, Google also partnered with PayPal to help bring more sellers onto the platform more faster by letting them link their existing accounts for accepting online payments.

Google is also working with some e-commerce inventory handling companies like Shopify to make sure the companies that manage mostly through their own websites can quickly shift to selling on Google Shopping.

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