1. Focus on the User. Build customer-centric businesses. Businesses are now operating at the age of the customer; therefore, it is vital to put the customer at the forefront of all operations.

2. Share Everything. In a hyperconnected world with massive amounts of cognitive surplus, it's critical to be open, allow the crowd to help you innovate, and build on each other's ideas.

3. Look for Ideas Everywhere. Crowdsourcing can provide you with incredible ideas, insights, products, and services.

4. Think Big but Start Small. This is the basis for Singularity University's 109 thinking. You can start a company on day one that affects a small group, but aim to positively impact a billion people within a decade.

5. Never Fail to Fail. The importance of rapid iteration: Fail frequently, fail fast and fail forward.

6. Spark with Imagination, Fuel with Data. Agility - that is, nimbleness - is a key discriminator against the large and linear. And agility requires lots of access to new and often wild ideas and lots of good data to separate the worthwhile from the wooly. For certain, the most successful start-ups today are data-driven. They measure everything and use machine learning and algorithms to help them analyze that data to make decisions.

7. Be a Platform. Look at the most successful companies getting billion-dollar valuations . . . Airbnb, Uber, Instagram . . . they are all platform plays. Is yours?

8. Have a Mission That Matters. Perhaps most important, is the company you're starting built upon a massively transformative purpose? When the going gets hard, will you push on or give up? Passion is fundamental to forward progress.


From the book Bold: How to go Big and Achieve Success by Peter H. Diamandis and Steven Kotler

https://medium.com/@kleinuduh/do-you-want-to-build-a-disruptive-organization-here-are-googles-8-principles-for-innovation-6cbace8c7c74?sk=6d16d2cff90c30fbf0373bc2fdd6e030