Gtbank has been trying to own an e-commerce platform since 2014. They started with Smemarkethub in 2014, and it flunked. And they are now wasting money on Habari. Flutterwave also launched an e-commerce platform not long ago and Paystack just announce another commerce platform today.

Is there something hidden within e-commerce that the payment companies believe that it’s their call to find/solve or is it just a growth strategy?

See the interesting replies on Techpoint Community: https://community.techpoint.africa/t/gtbank-flutterwave-now-paystack-why-are-payment-companies-dying-to-play-in-e-commerce/605