Hey there

Instagram, Facebook’s photo-sharing network has launched Instagram shop in the explore tab of it’s US app and will soon launch in the rest of the world.

Instagram shop is a major revamp of its shopping feature called ‘Shop’. Shop allows any business to setup a free store front on their Instagram page. Where are the opportunities for Instagram sellers?

# Problem

It hasn’t been seamless for buyers to discover cool products from their favorite brands on Instagram.

# Solution

The beauty of “Instagram shop” is that it offers users a personalized recommendation and suggestions on things to buy and products can be purchased seamlessly within the app.

Instagram shop has been described as a place to browse products from favorite brands and influencers. Collections will be curated by Instagram’s own @shop account.

# Players

* Instagram.com
* Instagram.com/shop/

# Predictions

* The Instagram shops feature will launch in Africa [/b]in the coming weeks.

* Merchants that prepare for this launch will see an [b]increase in sales spike after Instagram shop launches in Africa.

* Merchants will recruit *niche* micro and macro influencers on Instagram. They are more effective and affordable than popular Instagram influencers.

* Individual sellers will invest in their own personal brand on Instagram.

# Ideas and Opportunities

* Instagram shop is trending in the US for it’s seamless discovery of products from users favourite brands and influencers…

* The keyword here is “favourite brands“. To thrive in Instagram’s new shopping product you need to be amongst the favourite brands in your niche and the way to be the favorite is to build an audience

* This is/will be the best time for merchants without an audience to invest in building their audience and merchants with an already existing audience to invest in establishing better relationships and credibility with their audience.

* Building an audience will help your business standout in the marketplace.

* We recommend two ways to build an audience on Instagram:

1. Create compelling, relevant and valuable posts then “promote your post“.
2. Recruit micro and macro Influencers to share your products to their fans.

1. Promote your post

* Click on the “promote” button below your post

* Pick your goal: Do you want more...
Continue Reading Here: https://koyastack.com/2020/07/27/ideas-0005-instagram-shops/