Importance of A Business Logo to Your Brand

Many among business owners don't know the importance of business logo to their brands. Some Know, but get the wrong concept of it. You will be learning the key benefits that can be driven to your business just by having a great business identity.

Product Differentiation:

Ever wondered why Apple, Nike and other big brands have so much money? I will save you the stress by telling you what the answer is, which simply is people can differentiate Their products from other competitors in the industry. I want you to imagine a gadget with Apple logo and the one with the logo peeled off, from your experience which one do you think people will pay more for? Of course the one with the Apple logo on it because they can tell its Apple product.

Make More Money:

This part may be, in way, funny and quite unrealistic to you, imagining how possible just a picture/artwork made on computer program can bring you more money to your pocket. But the truth is great logo drives in more money. Making excellent products is not enough to make you big money. There are also tons of more excellent products than yours out there. At a try of your products, and let's assume your customer falls in love with it, how is he going to make sure he's buy from you again in the market? The memory of your logo will guide him to make a perfect choice, thereby increasing your sales.

Memorability:
People respond to graphics. Your brand logo will make your customers remember you at anytime, any day when they see your logo. This factor will make them think about you faster than anyone else in your industry, and consequently prompt them recommend you to others.

Unpaid Advert:
It's been said that your brand logo travels farther than your advert materials/messages. How many times have you seen Nike advert? Ok let me rephrase. Considering the number of times you've seen Nike logo, what is the ratio with Nike advert you've seen? Let me ask again, when was the first time you knew Nike was into show making? On their products and from people right? Something like "this is Nike logo, they are into shoemaking and they've been around for a while"

Have you been doing business for a while now and you are noticing the reverse of the benefits highlighted above? At this point, you need to hire a true and competent graphics designer/logo maker that will make you a great business logo.

As much as good logo can make your business prosperous, bad logo can act faster otherwise. A good logo should be memorable, simple, versatile, timeless and unique.

For your brand logo, contact our studio now on 08147260171 (WhatsApp/call) and get it in less than 48hours.

You need a business logo like this that will appropriately convey your brand message. Contact us at Authority design now to give you the right business identity your business deserves.

You know something like this can be yours right?

Nice write up. Many a brand don't know what Logo really does for their business apart from recognition.

You are very correct.