If there is one thing every business owner in Nigeria could agree on, it is the fact that running a business in this part of the world is no child’s play. For many, starting a business in Nigeria could be likened to taking a walk across a long, dark alley without having the slightest clue on what lies ahead.

Ima-Aba Pius, a business analyst at Africana Entrepreneur narrates the tales of startups in the stifling Nigerian market and why Nigeria ranks high among the nations with the highest startup failure rate in Africa.


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