If you're here, you must be very curious to know so much about what you saw in the title.

Yes! there is a marketing technique that is gaining more popularity in 2020 - and i have seen it so many times and occasionally fallen for it.

The best part is that this trick is purely psychological and you don't have to pay a dime to use it.

Ready to hear it?

SCARCITY

Yup, the trick is scarcity. A bit confused? Well let me explain.

If you've ever seen something in this format:

Only 20 slots left
Limited stocks available
Your free shipping expires in the next 24hrs

Then you know what i am talking about already.

Whether you sell shoes and bags, want to launch your course or plan on boosting the sales of a product - this trick will be very helpful

Why?

Think of gold, it is not as abundant as wood or iron - but people value it more, because it is not in the reach of everyone

An example of 'scarcity' being used to sell a black bag.

Spot what the red arrow is pointing to

Here's why this scarcity technique will help you


1. Your target treats whatever you are offering with more urgency.

2. It gives what you are offering more value

3. Experts have tested it and it works (look it up on Google in detail)

4. You don't have to spend a penny to make this change on your sales pitch, ad, etc