Google would not know how to differentiate the webs if it did not take into account the presence of the links. How does the search engine know to differentiate a large supermarket chain from the store below our house? Thanks to Link Building.

Therefore, we must highlight two fundamental aspects:
Make Google understand what our website is about.
That our clients appear in the search results above their competitors.

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But what is Link Building?

In a colloquial way we could say that it knows how to relate to the right places. Get other websites to link to our website.
In a more technical way, we define Link Building, also known as “obtaining or acquiring links”, as “obtaining external links to our website / blog / online store to increase search engine positioning”.

Therefore, when we refer to Link Building, we refer to an SEO technique at the Off Page level with which all the actions we perform are to get our website to be linked by third parties and obtain greater popularity. The greater the number of links we have, the more our popularity will grow and the better our positioning will be.

How to get inbound links
Obtaining links can be given in several ways:
Create the links yourself.
Pay for the links.
Ask for them.
Study the link profile of your competition.

Generate useful and quality content. Create content that is attractive, innovative ... That can be easily disseminated (content strategy).
Distribute this content through social networks. Make them known in your sector (Contacts).

The important thing is that Link Building helps us to position our website. For this, the links must come from a website that has traffic, that they are relevant and, of course, that the information they contain is interesting to our audience. Clickers have to be drawn to the content and open what they were looking for. Otherwise, our target would go backwards, which would increase the bounce rate, something negative for our page.

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