The global beauty industry is more than a half a trillion-dollar business. What does one need to do if they want to start a successful beauty business? What does one need to succeed as an executive in a large beauty brand?

Authority Magazine had the pleasure of interviewing close to one hundred leaders who have either started a successful beauty business, or executives in a large beauty brand. We also went out of our way to include the voices of many leaders and executives of color.

We asked each of them to share their “Five Things You Need To Know To Succeed In The Modern Beauty Industry.”

Here are the highlights of their ideas.


1. The customer always comes first. I grew up in beauty retail with a very simple (and very powerful) quote: “If you take care of the customer, the sales will follow.” If every decision is guided by “what’s best for our customer,” we will continue to win affinity and... read more>>>https://www.successdigestonline.com/100-things-you-need-to-know-to-succeed-in-the-modern-beauty-industry/