Lesson 1
The money isn't in your service or product,it is in the selling of your service or product.
Of course this also means what you are offering has to be top notch for you to be able to sell it.

Lesson 2
Why should people do business with you? Why should they buy your product?why should they hire?what makes you or your product special?

These are questions every business owner should answer in a convincing way if you want people to give you their money.

Lesson 3
People won't buy from you because they understand what you do. People buy from you because they feel understood.

Lesson 4
Don't be afraid to use hype in your Marketing as long as it is Ethical. Ethical here means,you should stay away from lying. What you are selling should live up to what you are promising.

Lesson 5
MARKETING helps you remove fear and doubt in the mind of the prospect.


I hope this helps!!!
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Wondering why your Marketing isn't working?

It is usually because of 3 things
1. Nobody wants the product you are selling.

Make sure the product you are selling is solving a big problem.
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2. The audience you are targeting sucks!!

What you need most to succeed in your Marketing is access to a hungry crowd.
A hungry crowd means an audience of people that really want your product and are ready to spend to get it.

90% of your customers are strangers!! Not your family or friends.... If you contact list is mostly your friends and family,then you need to work on gaining more audience....

3. Your sales message/advert sucks!

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Change the message on the paper and you will dramatically change the response you get.

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