Leading manufacturer of home –products, Aspira Nigeria Limited, Thursday, April 22, 2023, unveiled DMW boss and singer, David Adeleke a.k.a Davido as the brand ambassador of a new product, Viva Plus Laundry Sanitizer Detergent Powder.
The grand –unveiling ceremony, which was held at Radisson Blu, Victoria Island Lagos attracted customers, traders, key-market drivers, and the media.
Speaking to newsmen at the official unveiling, the Head of Marketing, Aspira Nigeria Limited, Mr. Santhosh Kumar Nair disclosed that the latest product had undergone all the necessary checks and was carefully manufactured to bring about a more hygienic and healthier society.

He further said that the product was a result of the endless desire of the company to serve the society in better ways adding that, “Our commitment to the society and to health care has expanded our product range to sanitizers, dishwashers and dental health care products”
He added that the decision of the company to select Davido is a result of a careful understudy of the market and the ideals and direction of Davido’s vision, which aptly align with the mission statement of the company.
Mr. Nair added that Aspira Nigeria Limited has an unblemished reputation as the flagship of a number of market-leading brands such as Viva, Sabil, Chic, Family Care Baby& Me, etc while assuring that the Viva Plus would offer a fulfilling product- experience to its teeming customers.

The new brand ambassador, Davido expressed profound delight at the unveiling of the product, stating that the product- the launch was in line with the tradition of the company to break new grounds and deliver a high-quality products to their customers. He said he accepted to join the family after doing due diligence and background study of what the company is about and discovered the brand has initiated so many youth-based projects and community development programs.

He implored his fans in Lagos and the rest of Nigeria to join him as he is set to launch his marketing strategy for Viva plus with the rest of his media team.

He assured them of a thrilling experience as the new product, in his words, “has been tested and proven to be of A-plus standards”.

Aspira’s Viva Plus was manufactured in the wake of the COVID-19 pandemic in the country, the company decided to develop a detergent that could reduce the risk of spreading ill-causing bacteria, in addition to keeping clothes stains- free. Viva Plus Laundry Sanitizer was the result of that courageous initiative.

Viva Plus Laundry Sanitizer Detergent Powder contains an advanced formula that removes tough stains and leaves a long-lasting fragrance while stating that, “It is specially designed to keep your clothes bright and vivid, wash after wash.

OBO cashing out everywhere even from Indians. Congrats to him