Real Madrid remain most valuable football club brand for the 3rd consecutive year

According to the Football 50 2021 report, published by Brand Finance, Real Madrid's brand value stands at € 1,276 million.

According to the Football 50 2021 report, published by Brand Finance, Real Madrid is the most valuable football club brand in the world for a third consecutive year. The club boasts a brand value of €1,276 million and tops the standings ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).

In its report, Brand Finance notes that:

"Real Madrid have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club's overall success".

2021 most valuable football club brands ranking

RANK CLUB EUROS (M)


1 Real Madrid 1.276


2 FC Barcelona 1.266


3 Manchester United 1.130


4 Manchester City 1.118


5 Bayern MUnich 1.068


6 Liverpool 973


7 PSG 887


8 Chelsea 769


9 Tottenham 723


10 Arsenal 675

SOURCE: https://brandspurng.com/2021/05/17/real-madrid-remain-most-valuable-football-club-brand-for-the-3rd-consecutive-year/