Designing an online shopping site is different than other website design because it is focused on building relationships and making money. It is not nearly as important to showcase the company brand as it is to satisfy consumer's expectations, and the reason customers choose to shop online is because it is faster and more efficient. The more an ecommerce site meets customer's wants and needs, the more often customers will return to shop. For this reason, web design for ecommerce should be predictable, focus on efficiency and give users comparison-shopping and control.

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I recommend to identify the area that make an ecommerce website different from your competitors in terms of looks, content, graphics and feels like you are exploring the next generation ecommerce website.

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