Africa’s overall mobile phone market had a year-on-year (YoY) growth of 14.0 percent in the first quarter to 53.3 million units, according to the International Data Corporation (IDC).
Its report says the region’s smartphone market grew 16.8 percent in Q1 to 23.4 million units, with the feature phone market up 11.9 percent to 29.9 million units.

Major African smartphone markets performed well with the exception of South Africa, where the main vendors faced supply shortages and an economic environment that hit demand.

Egypt had one of the highest growth rates in the region in Q1 thanks to strong local demand, the easing of Covid-19 restrictions, and major vendors like Samsung and Oppo increasing their shipments to the country.

Nigeria also had a strong YoY growth rate with the release of pent-up demand and increasing shipments of Transsion and Samsung devices to the market.

Transsion brands (Tecno, Infinix, and Itel) continued to lead Africa’s smartphone space in Q1, with a combined unit share of 44.3 percent, followed by Samsung and Oppo with respective shares of 22.9 percent and 8.3 percent.

Transsion brands also dominate the feature phone market, with a combined unit share of 78.7 percent, followed by Nokia and Stylo with respective shares of 8.1 percent and 1.7 percent. The ultra-low price band (below USD 100) accounted for 42.0 percent of the market’s shipments in Q1 2021, down from 49.6 percent in Q1 2020.

The low-end price band (USD 100 to USD 200) saw its share increase from 35.2 percent to 43.3 percent over the same period. The increased specifications and attributes in smartphones are driving prices upwards, as shown by the growth of the low-end price band, IDC said.

Main vendors such as Transsion, Samsung, Oppo and Xiaomi all launched new feature-rich models in this price band. These models were well received by channels and customers alike.

Looking ahead, IDC expects Africa’s smartphone market to grow 5.6 percent YoY in unit terms for 2021 as a whole

SOURCE:https://brandspurng.com/2021/06/11/african-mobile-phone-market-grows-14-to-53-3-million-units-in-q1/

Transsion just keeps dominating Africa sha, with their improved specifications

A good n serious brand will grow higher, Transsion products holding tight to the African market. Despite economy slow down due to Covid-19, Transsion sold more unit of phones.

Good one here, well i think transsion devices re dominating cuz they understands whatsup

And they are always on time giving best smartphones that re pocket friendly

and most importantly the interactions between users and them as a brand is very strong in such a way that you'd see brands like tecno always giving back to the society. with this people get used to them as a strong brand fulfilling their demands

It's obvious they are improving and this improvement does not affect how they keep maintaining good smartphones with moderate prices...

Transsion understand the market well, and they are doing all possible things to satisfy thier customers.

I sincerely agree with this statistics, especially looking at the phones been produce by trassion these days, they have really improved on their device, and most people now prefer one of their product (TECNO MOBILE) to other mobile brand. I am very sure they will still make more sales throughout this year.

Why, if not the wia able to grow there market in Nigeria.

postbox:

Africa’s overall mobile phone market had a year-on-year (YoY) growth of 14.0 percent in the first quarter to 53.3 million units, according to the International Data Corporation (IDC).
Its report says the region’s smartphone market grew 16.8 percent in Q1 to 23.4 million units, with the feature phone market up 11.9 percent to 29.9 million units.

Major African smartphone markets performed well with the exception of South Africa, where the main vendors faced supply shortages and an economic environment that hit demand.

Egypt had one of the highest growth rates in the region in Q1 thanks to strong local demand, the easing of Covid-19 restrictions, and major vendors like Samsung and Oppo increasing their shipments to the country.

Nigeria also had a strong YoY growth rate with the release of pent-up demand and increasing shipments of Transsion and Samsung devices to the market.

Transsion brands (Tecno, Infinix, and Itel) continued to lead Africa’s smartphone space in Q1, with a combined unit share of 44.3 percent, followed by Samsung and Oppo with respective shares of 22.9 percent and 8.3 percent.

Transsion brands also dominate the feature phone market, with a combined unit share of 78.7 percent, followed by Nokia and Stylo with respective shares of 8.1 percent and 1.7 percent. The ultra-low price band (below USD 100) accounted for 42.0 percent of the market’s shipments in Q1 2021, down from 49.6 percent in Q1 2020.

The low-end price band (USD 100 to USD 200) saw its share increase from 35.2 percent to 43.3 percent over the same period. The increased specifications and attributes in smartphones are driving prices upwards, as shown by the growth of the low-end price band, IDC said.

Main vendors such as Transsion, Samsung, Oppo and Xiaomi all launched new feature-rich models in this price band. These models were well received by channels and customers alike.

Looking ahead, IDC expects Africa’s smartphone market to grow 5.6 percent YoY in unit terms for 2021 as a whole

SOURCE:https://brandspurng.com/2021/06/11/african-mobile-phone-market-grows-14-to-53-3-million-units-in-q1/

iseoluwanimi:
Good one here, well i think transsion devices re dominating cuz they understands whatsup

And they are always on time giving best smartphones that re pocket friendly

and most importantly the interactions between users and them as a brand is very strong in such a way that you'd see brands like tecno always giving back to the society. with this people get used to them as a strong brand fulfilling their demands

Very true, you are on point.

But the downside is they still produce crappy phone's and are developing at a snail Pace

crappy in what sense? they got over combined unit share of 78.7 percent here

i dont think so cuz the markets that got them that must be sure of what they accepted

skywalker240:

Very true, you are on point.

But the downside is they still produce crappy phone's and are developing at a snail Pace

iseoluwanimi:
crappy in what sense? they got over combined unit share of 78.7 percent here

i dont think so cuz the markets that got them that must be sure of what they accepted

Am not talking about unit share here, but we both know that the majority (market) falls in the "provided i make calls, clear cameras and and a lasting battery... Simple put, people who are not tech inclined. So the crappy production is forgiven.

Transsion must really have a dogged approach which has made them retain leadership of the African mobile phone market.

Please still not getting it cuz here you've highlighted the basic functionality with which they provide and more for

and secondly you wouldnt want to go for minority (market) when it comes to DATA compilation for your market

and we both know that is Nigeria (AFRICA)

i dont knw how it works for them but i think they are producing based on DATA and it's working

skywalker240:

Am not talking about unit share here, but we both know that the majority (market) falls in the "provided i make calls, clear cameras and and a lasting battery... Simple put, people who are not tech inclined. So the crappy production is forgiven.

Transsion steady leading as usual

iseoluwanimi:
Please still not getting it cuz here you've highlighted the basic functionality with which they provide and more for

and secondly you wouldnt want to go for minority (market) when it comes to DATA compilation for your market

and we both know that is Nigeria (AFRICA)

i dont knw how it works for them but i think they are producing based on DATA and it's working

Not actually on data, but on illiteracy of the majority

You answered your argument@ bolded

Cool move. Smart.

Good to know Transsion brands keep leading. They always improve on their devices.

I think they still need to improve

Kayconcept2:
Transsion understand the market well, and they are doing all possible things to satisfy thier customers.

most of the devices there causing the lift will be transsion devices definitely

sure, they truly keep improving

Yourfav:
Transsion just keeps dominating Africa sha, with their improved specifications

lol, no be small thing o, transsion be doing the most

Good one from transsion brands as they keep dominating the market.