You want to conduct market research to grow your business. For that, you need Survey Software that can help you administer the survey and give you reliable results.

Survey software is a powerful tool in the market industry. It can collect quantitative data across all modes of surveys: online, phone, paper, and mobile. You can analyze the data and use it to develop marketing efforts and improve customer service.

However, to avoid any issue with the survey you have to choose survey software that offers you all the features that you need for your goal.

Features to look for in Survey Software

Customizable Questions
Some Survey tools may limit you to close-ended and open-ended questions.

You need to look for survey software that offers you other question types, such as multiple-choice, rating scale, “other” option, NPS, checkboxes, etc.

Templates
You don’t want to spend your time coding questions and templates manually.

Select a tool that offers you pre-designed templates. It will help you streamline the process of preparing the survey and the research itself.

Skip Logic
It changes the question a respondent will see next based on the answer to the current question. It is also called “Conditional Branching” or “Branch Logic”.

Targeting Options
A survey software that offers you the feature to choose who can see your survey and when it provides the best result. You can target based on: source of traffic, online consumer behavior, etc.

Branding
The tool should allow you the possibility of customizing. You should be able to remove the software provider’s default brand with your custom branding.

Multilingual
With globalization, it is important that your survey is supported with multiple languages. Considering you are a worldwide seller, you have customers in different countries. Providing multi-language surveys helps generate feedback from consumers of other countries as well.

Analytics
If you can’t examine your data then there is no point in using the software.

Data analysis tools provided by survey software can help analyze and report how different types of consumers respond to the research.

Reporting
Without analyzing your results you cannot move further into improving your service quality.

Choose survey software that can offer reports with a summary of the result. The report can give you an insight into what your consumers are talking about you and highlight the trends in the market.

Panel Management
When looking for features you need to make sure your software has panel management. It will prevent your system from being overwhelmed by your consumers.

Ask your software provider which frequency is best suited for the system in clearing surveys. A questionnaire for customer satisfaction is generally sent every 2 to 4 years.

Mobile Support
This feature allows the users to access your survey questionnaire from whichever device they prefer.

This is also an easy way to collect feedback if you have field agents. They can hand the participants a phone and ask them to answer some questions.

Domain Management
Make sure that the tool you select offers domain management.

This means that the tool offers the possibility of adding a user to a domain and adding a new domain to an account. This prevents creating multiple accounts or sharing single access within a team.

Some tips you should take note of when selecting your Survey Software

Support from the Provider
You may need some time to set up a new feature in your software. Make sure that you choose a provider that offers support and responds to your queries fast. Also, make sure the quality of support materials is good enough that you can find the answer/help you are looking for on your own.

Integrate with other tools
The survey software that can smoothly integrate with your CRM can provide you better value. It can help you upgrade the profiles of your consumers and clients with the help of the collected data.

Results
You should be able to segment the results according to the data you have imported in your system, sex, country, sectors, etc. It should also allow you to circulate the report with other interested parties.

Read the review
Shortlisting the websites you want to look into based on the features you need for your surveys. After making a list you should look into the reviews that actual users provide about the survey software. Reading their experience will help you make your decision.

Identify what features you need for your company and research the features provided by Survey Company within your budget. This will help you find the tool that best suits you and satisfies you.