Google’s John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme

Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen.

Mueller said:

“IT’S EASY TO CONSIDER WEBSITE THEMES AS JUST A SPLASH OF COLOR ON TOP OF A FINISHED STRUCTURE. BUT THERE’S SO MUCH MORE INVOLVED.”

A theme will impact how the website displays many content elements that are core to SEO:

Headings
Text
Images
How pages are interlinked
Page load times
Structured Data
According to Google, good themes will make it easier for search engines to understand the content and Mueller affirmed that changing a website’s theme generally will affect a website’s SEO.

Test Drive New Website Themes
John Mueller said that it was a good idea to test out a website theme before choosing one.

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