Why it matters -
Your customers and prospects live in a world where everything works faster, from cars to computers and mobile phones, the Internet is not left behind.

We all want website that loads fast, has good user interface with useful information when we need to make informed decision about a service or product.



Visionary brands shine -
This is where visionary brands shine, by making it easier for prospects to reach them through their websites, empowering these prospects with the necessary information that influence the decision making, thereby converting prospects to customers and partners.


How it affects brands -
Responsive website with intuitive and easy to navigate user interface (IU) educates and empowers your customers and prospects, especially when it loads fast, effectively communicates your brand and works with or without network connection.
According to Google/Deloitte - Improving website load time by 0.1s can boost conversion rates by 8%. What this simply means is that more website visitors will turn into customers when a site loads fast.


The future of user experience is Progressive Web App (PWA) -
The goal of user experience (UX) is to create an engaging experience for users that drive results for brands. Progressive Web App (PWA) is the solution that bridges the gap between native app features and website reach, creating an enriched user experience and drive more results for brands.
It is a website that loads fast and smooth, accessible with or without data connection through efficient contents caching, installable with less that 1MB size (website that work like native app) and optimized for search engines to crawl and index easily.


Company that have adopted PWAs -
Google, Amazon, Jumia, Simtech Creative and many others


How to know a PWA -
1. Visit any of the company's listed above, for example visit Simtech Creative website: www.simtech.com.ng
Turn off your data or network connection when the website is fully loaded and refresh your browser, the content of the website will still available offline.

2. Run a speed test on any of these company's website using GoogleSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ again we use Simtech Creative website - www.simtech.com.ng as a case study.
The time it takes to load and other web vitals can be seen in the photos attached for your viewing pleasure.

3. Installable website with efficient caching - Simtech Creative, Jumia, Google, Amazon and other famous brands have adopted this feature to create an engaging user experience. If you know other brands or website design agencies that have adopted and implemented this on their website, please comment below. I would love to hear from you.
Thanks