The organisers of Gulder Ultimate Search, Nigerian Breweries Plc, Monday announced a collaboration with leading Nigerian airline Air Peace for the 12th season of the survival reality show.

The unique collaboration will see the Nigerian airline join forces with Gulder Ultimate Search to reward “the winner and contestants with exciting prizes when the show premieres on screens in October 2021 for the 12th season.”

Speaking about the collaboration, the Chairman of Air Peace, Barrister Allen Onyema, said: “We’re so excited to be partnering with such an iconic show. Through this partnership, we will support the tenacity, and resilient spirit of young Nigerians who have shown to always find a way out of any difficult challenge life throws at them. It is our way of cheering Nigerian youths on to success. The Gulder Ultimate Search aligns with one of the founding principles of Air Peace- youth empowerment.”

Responding, the Marketing Director of Nigerian Breweries, Emmanuel Oriakhi, said: “We are so thrilled to have these two great Nigerian brands supporting Gulder Ultimate Search. And we look forward to the hugely exciting opportunities the partnership will present to contestants and viewers of the show.”

The partnership announcement follows the unveiling of Gulder Ultimate Search, GUS, contestants on Sunday, September 26, 2021.

“After a stellar 11-season run from 2004 to 2014, Gulder Ultimate Search, Nigeria’s first reality TV show, is returning to the screens in October 2021 with ‘The Age of Craftsmanship’ as the theme of the 12th season”, the organisers said.

Since its debut in 2004, GUS has delivered some of the most memorable TV moments of the last two decades and launched the careers of many film and TV stars including Kunle Remi, Dennis Okike, Chris Okagbue, Uzor Osimkpa, Chinedu Ubachukwu, and many more.
Speaking about the collaboration, the Chairman of Air Peace, Barrister Allen Onyema, said: “We’re so excited to be partnering with such an iconic show. Through this partnership, we will support the tenacity, and resilient spirit of young Nigerians who have shown to always find a way out of any difficult challenge life throws at them. It is our way of cheering Nigerian youths on to success. The Gulder Ultimate Search aligns with one of the founding principles of Air Peace- youth empowerment.”

- Source

Follow the live update thread on Nairaland here: https://www.nairaland.com/6774053/gulder-ultimate-search-2021-live

I think am the only one that luv G.u.s

Iniobong34:
I think am the only one that luv G.u.s

Seconded

I'm worming up already for the show

Totilopussylick:
Seconded

lol, how do u know?

Totilopussylick:
Seconded

thirdtended

Airpeace is the best airline in Nigeria!

Nice

Nice one from airpeace sponsoring good program

Money wey they go use their airline better

Right step in the right direction. Enough of bbnaija nonsense

[img]https://media1./images/2dfede83660a3421ffac8d34afac0681/tenor.gif?itemid=20931332[/img]

Whilst our politicians are sponsoring bandits!

Let’s see how it goes

Freestainworld:
thirdtended

Fifted

Now this is one programme to look forward to. Hopefully it'd be as exciting as it was in the 2000s and devoid of scripted outcomes.

Hopefully it'd make my heart race in excitement and suspense like it did then.

Hopefully it is everything the current trending debased reality TV show isn't, and merit-based.

Nice man
Igbo esika

I am really happy about it boss

Which TV stations

Operation kill BBNaija

Nice move air peace!!!!!

That's very good. Should any of the candidates get kidnapped in the forest, their Airline would help with the search .

Na joke o

Love this show
But the selection process this year was very low key

Hmm. Owner of Airpeace has started doing too much. Hope we won’t hear later stories of salary owning or Efcc issue?

Iniobong34:
I think am the only one that luv G.u.s

Sixted

Sixted

Allen Onyema is encouraging the youth way more better than the federal government and its entourage.

Will they show us hairy unshaved towtow and are we going to know if any towtow there smells like fish?

I am asking for a friend

Sanity is restored finally after BBN debacle

Good one