400 Million monthly active users Snapchat is a relevant and easy-to-use marketing tool that businesses shouldn't neglect.
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Snapchat is a social media app that allows users to share short, temporary photos and videos.

Customizing your profile

With the current QR technology, you can now generate a QR code linked to your website to throw traffic.

Make the most of sponsored AR lenses

Given that 75% of Snapchat users use augmented reality on a daily basis, establishing a sponsored lens that reflects your business may be a powerful method to leverage Snapchat for marketing.

Make it easy for users to contact your business

This new feature may be the most apparent for businesses to implement. Snapchatters may now swipe up to phone or text a business from their mobile device, in addition to visiting the company's website or downloading an app.

Advertise on Snapchat using its various ad formats

To make the most of using Snapchat for business, you might want to plan to incorporate its various advertising formats into your strategy.

The numerous ad formats available include:

Snap ads
Collection ads
Story ads
Dynamic ads

Snapchat Discover
Similar to the Stories feature, Discover stories compile both audio-video and photo content, which links to articles and graphics, through a Pinterest-like dashboard.

Sponsored geofilters
Sponsored geofilters allow users to send Snaps from specific locations. Think about local SEO.

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